Insist on Doing the Right Thing
Burdock tea was popular in Taiwan since 1990, and Ching-Yuh put efforts into burdock planting and tea roasting. So far, there are too many farmers working on burdock planting. Burdock was oversupplied and many farmers quitted from it.
Founder Mr. Huang Huixiong is different from those farmers. He’s not working on burdock planting blindly, but made a study of the relationship between consumers and the products. Mr. Huang successfully made pickled burdock and earned great sales and public praise. However, in considering for the heath of consumers, processed foods are always not natural and healthy. He gave up pickled burdock and devoted to research health-preserving burdock tea. It built the future foundation for "Ching-Yuh burdock".
Mr. Huang knew burdock is helper for health and insisted the philosophy of healthy Lifestyle. He set up R & D lab, appealed to healthy and delicious burdock tea. Considering health and natural instead of adding artificial pigment, chemicals and preservatives, he compounded precious Kampo medicine into burdock tea to be easily absorbed by the body, so that consumers eat healthy and at ease.
At the same time, customers started to notice healthy living; it made Ching-Yuh burdock tea successfully open the market selling in well-known department stores, and had caught the attention of Taiwanese and tourists from Japan. Brand awareness of Ching-Yuh burdock tea and its consumer confidence had become popular.
The sweeter taste of Ching-Yuh burdock tea is like the how Mr. Huang dealing with people. Mr. Huang asks himself to be sincerity, and after 10 years army service, he developed a strict attitude. He demand for quality which is the soul of brand, and only provide high quality products and respect customers bring sustainable business.
[ Pioneering of Kampo Burdock Tea ]
However, there’s many difficulties in researching. It’s difficult to preserve the nutrition of burdock tea and Kampo medicine. Finally Ching-Yuh overcame the problems with nowadays techniques, successfully made the Kampo-Burdock tea, and caused reverberation in the field.
For the health of customers, Ching-Yuh keeps on research and innovation, never gives up from difficult problems. The trust from customers is the best encouragement for Ching-Yuh in these 24 years.